Truck lettering is one of the most valuable and cost effective means of advertising. You pay for the lettering of your truck one time, and it continues to work for you as long as you have your vehicle. I’ve had customers tell me they we able to cover the cost of lettering their truck from a job they got while filling their tank in a gas station. A person at the next pump saw the lettering on their vehicle and asked about doing a job for them. Every time you drive your vehicle or even park it, the lettering is advertising for you. This certainly is one of the best forms of advertising you can use in your business.